Meet the Team

Hello, It's Nice to Meet You

At our core of a commitment to quality and responsibility is a dedicated staff of professionals – each contributing their own unique backgrounds and skill sets to a team setting. We have built a reputation for hard work that is based on hands-on leadership, dynamic teamwork, and a proactive approach.

The team at TransAction Associates bring experience and outstanding technical skills to each assignment. They anticipate unique conditions and respond with pragmatic and effective solutions.

Our clients consistently say the dedication of our staff is a prime reason they choose TransAction Associates and eCommuter. We constantly strive to provide a work environment that fosters openness, trust, and communication.

See Our Company Overview

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CYNTHIA FRENÉ

Founder & President

Cindy founded TransAction Associates in 1990 and has extensive hands-on experience in developing and managing a primary business and affiliates, products (including a patented lottery game), and staff. She has extensive experience in organizing large-scale employee surveys, on-site commuter programs, and establishing seven Transportation Management Associations (TMAs). Cindy was responsible for developing the model and implementation plan for the national award-winning Massachusetts Access to Jobs initiative, writing legislative reports, developing the marketing materials to support the initiative, and establishing a statewide Emergency Ride Home program. She currently serves as the Principal-in-Charge for the Federal Transit Administration’s National Rural Transit Assistance Program (RTAP).

With her knowledge of the transportation field specializing in public/private partnerships, access and mobility analysis, parking and commuter services, grant management, and TMA program administration, she brings to the company her entrepreneurial skills in conceptualization, implementation, and management. She has been a presenter at numerous regional and national conferences, including the Association for Commuter Transportation (ACT); the Federal Transit Administration; Community Transportation of America; and the American Planning Association.

Michele
Brooks

Vice President

An experienced transportation professional and strategic thinker. Michele has proven expertise in managing complex projects from inception to successful completion. A collaborative, creative leader Michele works closely with clients to achieve measurable results.

On-Site Programs

Administering Commuter Services

Work on-site advising your organization on their transportation options and eco-friendly alternatives. Our team operates commuter incentive programs, manages preferential parking, executes effective program outreach, and more so your commuters can get to work the best way possible.

Cheryl
Phoenix

Director of Business Development

With a demonstrated excellence in organizational and client relationship management, Cheryl oversees the TransAction Associates consulting group. From strategic direction to the implementation of new marketing and business initiatives, Cheryl's mission is to deliver successful and engaging commuter programs.

Compliance
Managers

Ensuring Regulatory Compliance

Expertise and skills to manage your commuter programs from next door to nationwide. From achieving your environmental goals, improving Parking and Transportation Demand Management (PTDM), and applicable Rideshare regulation requirements, our team of program managers ensures you stay compliant with respective trip-reduction regulations.

TMA
Directors

Transportation Management Association

Analyze the specific transportation needs in a region, identify and collaborate with key partners in an effort to offer alternatives to single-occupancy driving. Some of our TMAs include: Alewife TMA, CrossTown Connect, Neponset Valley TMA, and Watertown TMA.

Marketing
Team

Commuter Program Support

Researches and develops commuter behavior-changing marketing plans as well as designing program collateral including brochures, event flyers, giveaways, posters, postcards, email marketing campaigns, and internal newsletters.

Let's Work Together

Whether it's part of an on-site program or a TMA service, satisfying compliance requirements, or achieving environmental impact goals, eCommuter is designed to perfectly pair with a Commuter Services Program for turnkey transportation solutions at your location.

We can design, develop, and operate a custom program to meet your organization’s needs.

Explore Services

Meet the Team

Hello, It's Nice to Meet You